About Us

Founded in 1969, we’re a vital partner to the U.S. Coast Guard—tackling the toughest challenges confronting our heroes.

We’re there for members from enlistment to long after retirement, and our work strengthens the entire community. Through close collaboration with Coast Guard leadership, we’re able to respond to new and emerging needs effectively. Our investments support families, bolster unit morale, honor the Coast Guard’s mission at the national level, and more.

Every day, Coast Guard members risk their lives to protect our country. When we stand together and show them our appreciation, we can ensure they remain always ready—no matter what.

Our Mission

We partner with the Coast Guard to provide resources to members and families that build resilience and strengthen the entire community.

Our Vision

We envision a world where all Coast Guard members and families are valued and have the support they need to succeed throughout their lives.

Our Values

These qualities drive everything we do to support Coast Guard members and their families.

Respectful
We honor the Coast Guard and recognize the sacrifices that members make in service to our nation.

Responsive
We act with purpose because emerging needs require a flexible approach to uncover the most efficient solutions.

Results-Driven
We establish clear goals and track progress to ensure we are always one step closer to achieving our objectives.

Compassionate
We care about and listen to Coast Guard members and families so we can develop programs that truly improve their lives.

Accountable
We uphold transparency and the highest ethical standards in our business practices to achieve the best outcomes for the Coast Guard.

Grateful
We show our appreciation to Coast Guard members and families for their heroism and mission excellence, and to the donors, volunteers, and partners who fuel our work.